1. History Background & Development Jeff Bezos was researching the Internet in the untimely 1990s when he realized that book gross r take downue would be a perfect fit with e-commerce because book distributors already unbroken meticulous electronic lists. Bezos founded Amazon.com in 1994. After months of preparation, he launched a wind vane site in July 1995 and had sales of $20,000 a calendar week by September. Bezos and his team kept working with the site, such as one-click shopping, customer reviews, and e-mail order verification. Amazon.com went globe in 1997. Moves to cementum the Amazon.com brand included becoming the restore book retailer on the States Onlines public Web site and Netscapes commercialized channel. In 1998, the company launched its online music and boob tube stores, and it began to sell toys and electronics. By midyear, Amazon.com had attracted so much attention that its marketplace capitalization equaled the feature values of rivals Barnes & Noble and Borders Group, even though their combine sales were far greater than Amazons. As part of a deal to expand their marketing partnership, America Online invested $100 jillion in Amazon.com in July 2001. In the fourth ninny of 2001, Amazon.com describe its first profit ever. SWOT Analysis 2.
capability ·         Global presence ·         Inventory provided on consignment ·         repair of business o         No sales tax o         Close to distribution centers o         Desirable sweep allow for attract employees ·         Quality technological pro! cesses and procedures ·         Repeat customers Weakness ·         insufficiency of marketing expertise ·         Undifferentiated products and service (i.e. in analogy to competitors) ·         sensitive area of business/ management lacks experience ·         fast growth ·         Has yet to harbor a profit 3. chance ·         Internet is a developing market. ·         Mergers, joint ventures or strategic alliances ·         Move into new market segments that offer change gain ·         International market ·         Use brand name recognition... If you urgency to pound a full essay, order it on our website:
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