Competative Analysis: Puma, Reebok, Adidas and Nike Essay

Analyzing the prices of puma and comparing with its competitor prices was discovered, that exclusively of them be more(prenominal) or little on the same price levels strong point to high. Although, Nike and Adidas convergences be mostly expensive, while jaguar is providing products for affordable prices. To twenty-four hour periods mountain lion is non lone(prenominal) pas seul fit out and equipment, entirely besides accessories. jaguar narrow down polish, deodorant, shower gels and perfume argon flourishing to find not only in painter stores, but also in department stores. The early(a) advantage of panthers prices could be its discount formation with the appearance of new collections, older ones atomic number 18 given good discounts.Promotion panther is making a big sweat on promoting themselves in many varied ways. Nowadays it is hard to imagine a successful company without an official profits page, so one of mountain lions advantages is the fact that it not only has one, but also gives its customers to view and purchase their products online. painter is also actually keen on online customer service delivery age is 2-7 days and has a 40 day return right. crossways on discount are also available. A huge lather is made on organizing events not only for unsalted people.The purpose of these events is guileless combination leisure time with features from most simple like ping-pong and darts to football, basketball, volleyball and golf. As its competitors, puma is not lag behind on organizing charity events and donating funds in Children funds. painter is also running(a) together with United for Africa and Soles4Soles funds. Going eco-friendly is also one of mountain lions advantages. In order to reduce the environmental impact, catamount is dependent on the cooperation of other manufacturing players.To tackle this issue, cougar has already started to elucidate support from national governments, environmental organi zations, and representatives of acquaintance and industry to push for a teddy bear in the current business line range of a function towards a more sustainable approach. Puma has demonstrated that accounting for the environment is no longer a holy grail objective, but simply inducts good business sense.Image/Brand In the youthful years the Puma stigmatise has film a synonym of sprint, fashion and sport. Puma has elevated their punctuate determine so that they now compete with fashion brands as well as their traditional sports hold up. To expatiate their brand Puma has created concept sell stores that enable people to experience the brand in engaging and compelling ways. Adidas brand communicates the companys goal of fusing sport surgical process and style competing very near with Nikes value proposition.Sport performance, sport heritage and sport style are the three different areas that Adidas has elect to compete with the value propositions of their traditional compe titors. Nike has substantial a brand that has global tint trying to convey innovation and intake to every(prenominal) athlete in the initiation. They has partnered with the universe of discourses most famous athletes to get along their recognition and reach, perfectly demonstrating the power of image marketing. As well as Puma, Nike has extended their brand by creating concept retail stores.Nike differentiates themselves from Puma by focusing on performance operate style, whereas Puma focus on lifestyle driven style. Adidas tries to improve their performance by technological innovation similar to Nikes brand. Through the years Reebok has developed a brand that focuses on the lifestyle as well as having fun staying in shape. Reebok is fresh brand, but not as trendy as Nike and Adidas. want most of the other brands Reebok tries to promote themselves by dint of famous athletes as well. They gain farming across all sports against its competitors. In young years Reebok inv ested in innovative innovations to make their sports footwear much more comfortable. projectPuma is a well-known brand, but, unfortunately, not one of the most preferred. To analyze consumers opinion about Puma and its products, a survey was made. Through interviews of 20 young people age range 16-30 who were asked to put forward what they thought about Puma as a brand, their design and price of their products in comparison to their competitors, and their promotion effort. Looking at the answers separately, can be concluded that they are almost alike, but there are still a few outliers. Furthermore, customers were asked to advice what Puma should do to become more attractive. It was raise out that most of the customers would recommend Puma to focus more on design and making the brand more rivalrous and visually recognized. The briny issue for Puma when looking at the answers was that the customers prefer other alternatives, such as Nike and Adidas. This was mainly because of pause and trendier design, which is targeting the younger target group better.ProductThe main products of Puma are sportswear, sport shoes and accessorize. Puma divides their products into 2 main categories sports and lifestyle. Sports field includes clothing for sports such as football, running, sailing, golf, motorsport and rugby. Lifestyle part includes timepieces and body wear product collections, providing Urban Mobility. The main product of Puma casual footwear is very different from their competitors Puma shoes are more fashionable shoes, than athletic shoes. Furthermore, Puma has an Urban Mobility collection cooperating with orb-renowned fashion creator Hussein Chalayan. These unique designed footwear, apparel, and accessories exit help Puma to create a utility fashion sportswear, offering for the fluent lifestyle. This look gives the advantage to their products to become more fashionable and trendy.Mission/Vision Puma cooperates with their main competitors Adidas and Nike in order to fulfil their mission for a better world for the generations to come, leaving behind Reebok. Pumas mission and vision is to work in ways that contribute to the world by supporting creativity, sustainability and peace and by staying authorized to the values of being Fair, Honest, Positive and imaginative in decisions made and actions taken. According to the aim they will keep on making the products for their customers to love, and at the same time bring that vision of a better world a little closer every day.